The 'Don't Make Me Think' growth lever focuses on reducing cognitive load. Grammarly increased upgrade rates by 10-20% through personalized pricing based on onboarding data, while Blinkist boosted free trial sign-ups by 20% with clearer trial terms. These examples show how minimizing friction and guiding users intuitively can enhance feature adoption, speed up product value realization, and improve retention, creating a self-reinforcing growth loop.
Monday, August 26, 2024