Brave Search has revamped its answer engine to include AI-synthesized responses worldwide, leveraging large language models and trusted data sources. The upgrade enables automatic or manual AI-enhanced answers to user queries. Brave acknowledges potential impacts on web publishers and plans to monitor and address the effects of AI-generated content on site traffic.
Monday, April 22, 2024Brave has launched Search Ads after 18 months of testing, allowing brands in the US, Canada, UK, France, and Germany to run CPC-based ad campaigns on its independent search platform. Brands like Amazon and Dell successfully trialed the service, which offers up to 14 days of complimentary advertising for eligible participants. Brave's new offering is pitched as a way to reach highly qualified, otherwise unreachable audiences.