The Head of Content at Clari outlines a 5-step strategy that enabled the CEO to double his LinkedIn following and achieve 6.1M views in a year. First, select a defining word that resonates with your expertise. Then, establish 2-3 content pillars for focused branding. Commit to a consistent posting schedule. Set initial benchmarks within 90 days and track engagement metrics and business outcomes. Regularly analyze metrics and refine the strategy through weekly brainstorming sessions and biweekly performance reviews.