Motion design enhances digital products by engaging users, simplifying complex information, and guiding interactions effectively. Disney's 12 Principles of Animation, including "Squash and Stretch" and "Anticipation," are techniques for creating dynamic and intuitive digital experiences by incorporating elasticity, fluidity, visual cues, and transitional staging.

Disney's partnership with Google and The Trade Desk will expand the Disney Real-Time Ad Exchange (DRAX). Users of Google's DV360 and The Trade Desk will have direct access to ad inventory on Hulu and Disney Plus. It will offer marketers a wider range of options to reach audiences across streaming platforms.

TV networks are struggling in the current upfront market as advertisers reduce their spending and demand significant rate rollbacks. With an oversupply of streaming ad inventory and reduced demand, networks like Disney, NBCUniversal, and Fox are aggressively negotiating deals, while Amazon and Netflix hold out for higher rates. The industry also faces challenges from a lack of new content due to last year's Hollywood labor strike and cautious advertisers, further complicating the market.

Runway's AI text-to-video generator was trained using thousands of YouTube videos and pirated films sourced from significant entertainment channels and news outlets. The broad dataset includes videos from Netflix, Disney, and creators like MKBHD and Linus Tech Tips. YouTube's CEO noted that using its videos for AI training is a policy violation, but other prominent tech firms have also been linked to similar practices.

Disney's chief brand officer credits the $1 billion success of "Deadpool & Wolverine" to unconventional marketing stunts, including cameos in K-pop videos and cooking shows, that resonate with Gen Z audiences. Stars Ryan Reynolds and Hugh Jackman took their in-character antics to new levels, creating viral content that cut through the noise of traditional marketing. This approach highlights the growing importance of meme-ready, platform-specific content to engage younger viewers.

Brands are integrating gaming into their advertising strategies through interactive ad formats. Disney launched advergames on Hulu and ESPN, allowing viewers to engage in trivia and rapid-fire games linked to brands. Amazon introduced interactive trivia ads that offer quiz-like experiences and incentives like shopping credits. Discord embraced "sponsored quests," enabling users to earn rewards while participating in brand-related gaming activities. This trend reflects the growing acceptance of gaming, with consumer spending on mobile games recently surpassing $20 billion.

Hackers recently leaked a trove of data from Disney that included financial and strategy information on the entertainment giant's operations. It also included personally identifiable information of some staff and consumers and granular details about revenue generated by Disney products, park pricing offers that the company has modeled, and login credentials for some of Disney's cloud infrastructure. Disney says that it doesn't expect the incident to have a material impact on its operations or financial performance. This article provides an overview of the leaked data.