Any analysis explaining the history of product-led growth will likely feature Dropbox, as it played a foundational role in creating concepts like viral marketing. The Growth team at the company has two functions: Growth Product Management and Data. Its core metrics cover Acquisition (total sign-ups and B2B sign-ups), Activation (set up and habit), Monetization (trial starts and free-to-paid conversion), and Engagement (weekly active users and month 12 retention). This article discusses team culture, common misconceptions, and more from the perspective of Dropbox's Growth team's leader.