Hootsuite is set to acquire Talkwalker — the leading listening solution — to usher in a new era of social media performance. While the vast majority of businesses are on social media, most cannot connect to business impact that truly matters. With Hootsuite and Talkwalker together, social media marketers will have access to the broad cultural context, competitor intel, and specific customer feedback needed to perform.

A collection of inspiring, on-brand, and relatable social posts by Instagram, Notion, Hootsuite, and Rhode.

This report provides insights into social media performance across various industries based on data from 100 profiles per vertical. It includes metrics like overall impressions, audience growth rates, engagement rates, and posting frequency, averaged over a 30-day period. Although the sample size is small, the report provides a specific target for sectors to compare their performance. It also covers Instagram impression stats and Facebook and Instagram posting frequencies.