Alphabet is in talks with advisors as it considers making an offer for marketing software company HubSpot. It has yet to determine how much it should offer. It is unclear whether antitrust officials will greenlight the deal. No official offer has yet been submitted.
Friday, April 5, 2024With an estimated price range of $30B to $40B, Google's potential HubSpot acquisition will be the largest Alphabet investment yet. The move is a strategic response to shifting dynamics in data privacy and the deprecation of third-party cookies. If the transaction goes through, Google will be able to tap into HubSpot's customer base, including SMBs, while HubSpot would benefit from being integrated into Google's ecosystem.