This case study examines Hubspot’s journey from a $15.6M revenue company in 2010 to a $1.3B unicorn by 2021. The Market Investment Map framework is used to showcase how Hubspot prioritized products catering to its highest-valued target customers. The company targeted marketers working on companies with 10 to 1,000 people and then expanded to audiences with similar needs.
Tuesday, March 5, 2024A product showcase is an opportunity to share recent improvements, enhancements, and capabilities in your product – all bundled together into a cohesive narrative. This tactic is increasingly popular among software companies, as it enhances marketing efficiency, improves customer perception, and facilitates internal alignment. This post includes examples from Shopify, Canva, Hubspot, Workhuman, and VTEX.