Ikea is leveraging Roblox to attract a new generation of workers by launching a virtual store as part of its ‘Careers Done Different’ campaign. This initiative invites Roblox players to apply for paid positions at Ikea's in-game store, offering a fun way to explore career opportunities at Ikea. The campaign will be integrated across social media and in-store activities, featuring elements like ‘pixelated furniture’ to draw interest. The virtual store opens on June 24.

Ikea's new platform, Ikea Preowned, allows customers to sell secondhand furniture directly to each other.