Mobbin, a mobile and web design reference library, had a homepage that showcased the most recent additions to the library. Its team found from user testing that recognizable, big-brand assets were effective at capturing the attention of new visitors, but the logic of the homepage meant that less attractive assets were often shown. They tested a version of the page with a “sort by” function, with the default set to “by most popular.” This resulted in a 19% increase in transactions and a 48% lift in user engagement with the listings themselves.

Mobbin, a UI inspiration platform, found from research that users rated its “Learn More” page as more useful than its homepage. The “Learn More” page included two benefits that were particularly persuasive, while the homepage used a carousel to present a broad view of the service. The company tested a new version of the homepage that removed the carousel, mentioned the two key benefits from the “Learn More” page, added social proof, and clarified the free account CTA. This resulted in a 9% increase in free signups and a 55% increase in paid subscriptions.

Mobbin, a mobile and web design reference library, found that adding elements like feature tables and FAQs on the pricing page dramatically increased engagement and conversion rates for free plans, but in some scenarios reduced paid plan sales. Its team believed that this extra content was a distraction for the segment of users who had already decided to buy. Mobbin ran a test that routed higher-intent users (those who clicked on a ‘Get Pro' link) to a slimmed down version of the plan pricing, without the free option. This resulted in an 18% increase in transactions.