Nike is developing a generative AI model to design products using its vast bank of athlete data. Athlete Imagined Revolution (AIR) is a project that saw the design team create prototype shoes for 13 of Nike's top athletes based on their requests. Their preferences were translated to prompts for the generative AI models, which made hundreds of images that Nike designers then rapidly honed into single concepts using other digital fabrication techniques.

Nike developed a versatile typeface for Olympic team kits that is legible across various sports clothing and appealing to fans. The variable font can adapt to different products with unique letter designs. This approach ensures functionality and style coherence across multiple platforms.

The Vitra Design Museum's "Nike: Form Follows Motion" exhibition showcases over 200,000 rare Nike artifacts from the brand's secret archive, the Department of Nike Archives (DNA). The exhibit explores Nike's history, innovative sports designs, and future direction, showcasing the company's creative approach and groundbreaking research initiatives.

Nike and MoMA Design Store have launched their first official collaboration series of limited-edition and co-branded products, emphasizing fitness and style. The series starts with the MoMA Nike Everyday Sock, which features the iconic Swoosh and MoMA branding. This partnership marks the first time official Nike x MoMA products have been released, despite a long-standing relationship highlighted by exhibits and exclusive releases. The collaboration will see more product drops.

Liverpool FC's new third kit showcases a seemingly ordinary design but features a unique detail: a vertically aligned Nike logo. This isn't a design error - it subtly honors the strides in women's football, merging tradition with empowerment. The iconic Nike logo, typically unchanged due to its vital historical and cultural significance, was thoughtfully reimagined in this context.