Pinterest has launched a body type filtering feature in the U.S. that allows users to search fashion and wedding ideas based on different body types and showcase size-inclusive brands. The tool, powered by Pinterest's computer vision technology, has led to a 66% increase in user engagement. Pinterest plans to expand the feature to men's fashion.

Pinterest’s new body type ranges empower users to tailor their search results for women’s fashion and wedding ideas. It aims to foster inclusivity and representation online. Users can personalize their browsing experience to reflect their unique preferences and identities, with the option to select from 4 body type ranges. This AI-powered innovation offers Pinterest users greater control over their visual discovery and shopping journey.

Using Pinterest's Shuffle feature, users can combine images and photos to create collages. The company says its latest version, powered by AI and computer vision, gets three times as much engagement as traditional Pins. With the new format, users can curate content from the web and Pinterest, but they can also snap pictures with their phones to express their tastes, interests, and styles.

Pinterest stands apart in today's social media landscape as a refuge from drama and opinion overload. It offers a serene haven focused on self-care and positivity. Studies have shown its positive impact on reducing stress and burnout. Users appreciate its inward-facing nature, devoid of vanity metrics and negative discourse. Pinterest's algorithm prioritizes saved content, providing a relaxed browsing experience. It doesn't reward a “more is more” mentality, and creators feel less pressure to constantly update their audiences in real time.

Pinterest has launched a Media Buyer Certification within its online Pinterest Academy. The program is free and is designed to help marketers showcase their skills. To get certified, you'll need to pass a 60-question exam that covers topics like campaign activation, optimization, and reporting. No coursework is required, but you can use Pinterest's study guide and practice exam to prepare.

Pinterest shared a series of insights on marketing to Gen Z based on first-party platform data and recent audience research. Gen Z is Pinterest's fastest-growing audience, making up more than 40% of its global monthly users. This generation uses the platform as a search engine, so brands should optimize their Pins for Pinterest search. Gen Z saves nearly 2.5x more Pins and makes 66% more boards than other generations, which means upper-funnel and retargeting campaigns can set the stage for lower-funnel success. 63% of weekly Gen Z Pinners say that they're ‘always shopping,' so brands should take advantage of ad formats like carousels and collections with direct links.

Pinterest has published a new study that underlines the value of capturing both “Passive Attention” and “Active Attention” in ads, which can help drive more interest and action in response. Active Attention captures immediate focus, while Passive Attention reinforces messages subconsciously. Passive Attention techniques are more efficient and cost-effective, driving 6.7X more attentive seconds per dollar spent compared to Active strategies. Ads that produce stronger emotional responses can amplify attention by 50%. Ads with a high concentration of happiness and surprise drive more total attentive seconds than ads with a low concentration of happiness and surprise. Pinterest excels in Total Attention (Active + Passive), generating 170% more Total Attention and 7.3X more Passive Attention than other platforms.

Pinterest Ad Labs, a new innovation program, allows select brands to test creative and ad tools, including personalized background generation and interactive shopping through collages. These tools aim to enhance engagement and make ads more visually appealing and shoppable. Pinterest is also launching Pinterest Performance+, an AI-powered suite to improve campaign performance and reduce campaign creation time.

Pinterest is embracing the TikTok era by letting users turn their boards into short videos to share on social media. Inspired by Gen Z's love for video content, this feature allows users to share their creative collections with links to Pinterest, promoting increased engagement and traffic. This new functionality is especially aimed at enhancing the sharing experience for Gen Z, the platform's most engaged generation.

Rebecca Yi and Jordan Cutler, two Senior Web Engineers at Pinterest, share their onboarding experience, detailing the structured learning program they went through, from the first week's Pintro sessions to launching their first projects two months later. The onboarding program included a combination of company-wide engineering sessions (Basecamp) and team-specific web engineer curriculum, which covered topics like web architecture, data fetching, and performance optimization. They both found their first projects, a performance audit and a Pin video feature improvement, an impactful and valuable learning experience.

This report unveils trends in fashion, beauty, home decor, food, and hobbies for the upcoming fall season. Nature-inspired patterns and mixed-proportion layering take center stage in the fashion space. The latest beauty trends feature a blend of bold and contemporary styles, with ‘more-is-more' makeup making a comeback. Foodie interest in earthy ingredients, like morel mushrooms and pistachio butter, and Japanese cuisine is on the rise. Gen Z is combatting the autumn blues by focusing on unique hobbies and IRL connections.

Pinterest has introduced a new remix feature that allows users to build upon existing collages and mood boards, making it easier to start a creation when ideas are scarce. Users can add images, text, and drawings, with the option to turn on or off remixing on their mood boards. Users can now also turn their collages into videos to share on social platforms.

Pinterest is enhancing its advertising capabilities with the introduction of new AI and automation features aimed at supporting advertisers. This initiative, announced during the annual Pinterest Presents global advertiser summit, marks a significant step towards establishing Pinterest as a leading full-funnel advertising solution. The Chief Revenue Officer, Bill Watkins, emphasized that Pinterest is not only a platform for brand discovery but is also evolving to support lower-funnel performance, allowing brands to achieve both awareness and conversion goals simultaneously. The centerpiece of this rollout is the Pinterest Performance+ suite, which offers advertisers globally the ability to create campaigns focused on Consideration, Conversions, or Catalog Sales. These campaigns leverage AI and automation to optimize targeting, manage budgets, and streamline bidding processes, resulting in a significant reduction in campaign creation time—requiring 50% fewer inputs. Advertisers can customize their approach by bundling features or selecting specific products that align with their brand objectives. Early testing of these features has shown promising results, with many advertisers reporting improvements in cost per acquisition (CPA) and cost per click (CPC). For instance, Prada experienced a remarkable 64% decrease in cost per action and a 30% increase in conversion rates for their leather goods campaign, alongside a 1.8x increase in return on ad spend (ROAS). In addition to performance enhancements, Pinterest is also introducing tools for creating more engaging ads at scale. The Performance+ creative feature utilizes generative AI to transform basic product images into appealing lifestyle visuals, enhancing user engagement. Walgreens, an early adopter, reported a 55% higher clickthrough rate and a 13% lower cost per click when using Pinterest-generated backgrounds for their product ads. Furthermore, Pinterest is expanding its Performance+ bidding options to include optimization for return on ad spend (ROAS), allowing advertisers to maximize their investment by targeting high-value conversions. This new bidding strategy has shown to increase ROAS by at least 15% during testing. As the holiday shopping season approaches, Pinterest is also launching Promotions, which allow advertisers to highlight discounts and sales. This feature is available in several countries and has already shown to increase conversions by 12.7% when included in campaigns. The platform is enhancing its search and home feed functionalities with personalized shopping recommendations, making it easier for users to discover relevant promotions based on their interests. Martha Welsh, Pinterest's Chief Strategy Officer, highlighted the platform's unique ability to assist users in making purchasing decisions, especially during the holiday season. Prose, a custom haircare and skincare brand, reported that using promotions led to cheaper incremental checkouts and a 48% higher clickthrough rate compared to standard campaigns. The combination of Promotions, Performance+ campaigns, creative tools, and ROAS bidding is designed to empower advertisers to achieve their campaign goals more effectively. By integrating these features, Pinterest aims to provide a comprehensive solution that matches the right creative with the right promotion for the right audience at the optimal time.