Pixar tailors unique voices and tones for each social media platform it uses to engage specific demographics effectively. On Threads, it adopts a trendy, experimental tone, while TikTok content is aimed at Gen Z with trend-heavy, ‘TikTokish' content. X is used for company updates and trends targeting millennials. Its Instagram account features polished content for a broader audience, and its Facebook focuses on global millennials. This approach increased overall engagement by 47% and resulted in a 126% increase in followers aged 13-25.