Revolut’s marketing strategy is centered around making its fintech product so good that customers will do the marketing for it via word-of-mouth. Rather than having an always-on referral program, the brand runs various campaigns designed to bring in new users. Time-boxing the campaigns creates an extra push for users to invite others, in addition to offering a monetary incentive for the referrer. Revolut has also run campaigns that reward a physical card to the invitee, while the inviter interestingly receives nothing. It uses clever copy that makes users feel positive about themselves.

Revolut has announced Revolut X, a dedicated cryptocurrency exchange catering to professional traders, making it the first banking institution to venture into this arena. With a user base of 40 million worldwide, Revolut aims to provide specialized trading experiences with lower transaction fees and access to digital assets like Bitcoin, Ethereum, and XRP, initially available on desktops for UK customers with plans for further expansion.

Revolut, a fintech giant known for its crypto-friendly services, is reportedly working on launching its own stablecoin, aiming to expand its cryptocurrency offerings with a compliance-focused approach. This move would position Revolut alongside other stablecoin issuers like PayPal, Ripple, and BitGo as the sector continues to grow.

Fintech companies Robinhood and Revolut are reportedly exploring the possibility of launching their own stablecoins, a move that aligns with recent regulatory developments in Europe aimed at enhancing the stability and transparency of the cryptocurrency market. This potential entry into the stablecoin sector comes as the market is increasingly dominated by Tether's USDT, which has a market capitalization exceeding $119 billion. Tether has experienced significant growth, particularly during periods of economic uncertainty and volatility in the cryptocurrency market. The company has reported record profits, amounting to $5.2 billion in the first half of 2024, and has bolstered its reserves with a substantial amount of U.S. government bonds. This success has attracted the attention of other companies looking to enter the stablecoin market, although neither Robinhood nor Revolut has officially confirmed their intentions. The regulatory landscape is shifting, particularly with the implementation of the European Union's Markets in Crypto-Assets (MiCA) regulation, which is set to transform how stablecoins are created, sold, and traded. The first phase of MiCA regulations, which focused on reserve requirements and transaction volume caps, took effect on June 30, 2024. A second phase, scheduled to begin on December 30, 2024, will extend these regulations to crypto-asset service providers, including exchanges and wallets. Under the new regulations, stablecoins, referred to as "asset-referenced tokens" or "electronic money tokens," will face strict controls, including daily transaction volume limits of $200 million for payment purposes. These changes are expected to reshape the stablecoin market, prompting companies to reassess their offerings and strategies in light of the evolving regulatory environment.