Sendoso is recognized as a leading Sending Management Platform, designed to enhance collaboration and streamline go-to-market strategies for businesses. The platform offers a range of capabilities, including global gift curation and robust network security, ensuring that organizations can effectively manage their sending needs. Recent updates and enhancements have been implemented to facilitate ease of use, integrating technology, data, logistics, and premium brands on a worldwide scale. The platform provides various solutions tailored to different teams within an organization. For marketing teams, Sendoso amplifies campaign impact through personalized gifting, supporting use cases such as Account-Based Marketing, Demand Generation, Field Marketing, and Event Fulfillment. Sales teams benefit from accelerated lead generation and deal closure through strategic sending, while customer experience initiatives focus on rewarding loyalty and enhancing retention. Additionally, people teams can celebrate milestones and personalize onboarding experiences. Success stories from customers highlight the effectiveness of Sendoso's strategies in driving impact across sales, marketing, and account-based marketing efforts. The platform has received industry recognition as a leader in corporate gifting, and initiatives like the SuperSender Program and the Sendoso Sendie Awards showcase innovative community members and standout ideas. To further support users, Sendoso offers a wealth of resources, including a blog, eBooks, webinars, podcasts, and playbooks, along with a dedicated help center and educational programs through Sendoso University. A key focus of Sendoso is addressing the complexities of B2B marketing, particularly the challenges posed by "Collaboration Drag," a term coined by Gartner to describe the inefficiencies that arise from missed deadlines and delayed campaigns. The upcoming webinar titled "Break Through Collaboration Drag: Streamline Your Go-to-Market" aims to tackle these issues by emphasizing the importance of cross-functional collaboration. Attendees will learn how to shift their focus from individual contributions to the collective impact of their strategies, ultimately leading to optimized demand workflows and more predictable revenue outcomes. The webinar features a panel of experienced CMOs, including Matt Heinz, Maria Pergolino, Kyle Lacy, and Kacie Jenkins, who will share their insights and actionable tips for overcoming collaboration challenges. Each speaker brings a wealth of experience from various high-growth organizations, focusing on building effective go-to-market teams and driving measurable results. In addition to the main webinar, Sendoso offers a variety of other webinars that delve into topics such as the ROI of gifting, account-based marketing signals, and maximizing sales engagement through in-person events. These resources are designed to equip organizations with the knowledge and tools needed to enhance their marketing and sales strategies. Overall, Sendoso positions itself as a comprehensive solution for businesses looking to improve their sending management processes, foster collaboration, and achieve greater success in their go-to-market efforts.