Brands such as Reformation, Skims, and Osea Malibu have been capitalizing on iconic figures and aesthetics from the ‘90s. Campaigns featuring celebrities like Monica Lewinsky and Pamela Anderson reflect a genuine consumer enthusiasm for ‘90s culture. A throwback campaign can serve as an opportunity for a brand to not only embrace nostalgic aesthetics but also reshape cultural narratives that align with current events.

Despite its decline, the deinfluencing trend still occasionally resurfaces, challenging brands and influencers alike. Brands like Stanley and Skims have shown resilience by leveraging strategic influencer collaborations and timely marketing to bounce back from controversies. The lesson for marketers is clear: authenticity and a solid crisis management strategy can mitigate the temporary disruptions caused by deinfluencing.