Snap has announced a series of enhancements to its ad system aimed at providing improved results for all ad partners. This includes new ad formats that use its full-screen display to showcase ad offers and messaging. The platform has also implemented a streamlined app download experience for app advertisers, enabling users to install apps without leaving Snapchat. Snap is offering a new way to bid on click-through conversions within seven days called “7/0 delivery optimization” and is testing an option to bid on the value of purchases driven, not just the quantity of purchases. Additional improvements are covered in the blog post.
Friday, May 24, 2024Snap unveiled a real-time, on-device image diffusion model for creating vivid AR experiences and introduced new generative AI tools for AR creators at the Augmented World Expo. These enhancements, which include a new Lens Studio 5.0 with an AI assistant, aim to make AR content creation faster and more efficient with features like realistic ML face effects, 3D asset generation, and character creation using text prompts.
Snap has released the GenAI suite in Lens Studio 5.0 - this is a great advancement and is massively useful for developing AR applications.
Snap is reportedly set to unveil a new generation of augmented reality Spectacles featuring improved technology like a wider field of view and better battery life. These glasses remain developer-focused with limited production, reflecting Snap's continued interest in hardware despite previous setbacks.
Snap's fifth-generation Spectacles have a richer, more immersive display. They feel faster and last longer on a charge. The new Spectacles will not be sold but will be instead distributed to developers making AR lenses for Snapchat. Developers will have to apply for access through Lens Studio, Snap's desktop tool for creating AR software, and pay $99 per month to rent a pair of Spectacles for at least one year. This article takes a look at what it's like to wear the new Spectacles.
Snapchat has announced a new AI video-generation tool for select creators that enables video creation from text and soon image prompts. The tool, powered by Snap's foundational video models, will be available in beta on the web. Snap aims to compete with companies like OpenAI and Adobe but has not shared output examples yet.