Snapchat has announced a range of new partnerships with third-party data tools to help ad partners make the most of their ad campaigns, despite signal loss due to recent mobile privacy changes. Snap will serve as a key mobile platform partner for Snowflake’s Marketing Data Cloud, which will provide advertisers with encrypted, privacy-safe, and effective ad measurement. The brand is also partnering with AppsFlyer on an advanced privacy-centric measurement solution.

Snapchat unveiled a suite of new AR and ML tools aimed at empowering brands and advertisers to create more engaging experiences on the platform. These tools include enhanced AR try-on assets, branded AR ads with generative AI technology, and AR Extensions for seamless integration into various ad formats.

Snapchat has announced a new initiative to help advertisers understand the carbon footprint of their Snap ads. It's based on elements like server load to create and host ads, usage of mobile devices to view them, and percentage of overall company emissions.

Snapchat isn't just for kids - close to 25% of its users are 35+. The company recently reported 422M daily active users. Its new ad features aim to differentiate it from other platforms and attract more advertisers. These include enhanced Dynamic Ads, generative AI and AR tools, state-level targeting, and easier app installation.

Snapchat has introduced an on-device AI model that enables users to create custom AR lenses from text prompts. A rollout is expected in the coming months for lenses and by year's end for creators. The latest Lens Studio update adds AI tools for generating 3D assets, face masks, and textures from prompts or images. Snapchat's push into AI has also produced AI-generated snaps for subscribers and a ChatGPT-powered chatbot for all users.

Snapchat campaigns result in an 84% lift in tune-in for TV shows and movies. The platform reaches a unique audience, with 79% of impressions served to households not reached by TV ads. 1 in 3 tune-ins coming from new viewers. Campaigns using multiple Snapchat ad products see over twice the lift compared to those using fewer ad products.

Snapchat has introduced new personalization features that allow users to design personalized houses on Snap Map, edit Bitmojis, and add pets in chats. The update distinguishes Snapchat from other social media platforms and incentivizes users to subscribe to its premium service. Snapchat is enhancing the user experience with lightning-quick Snaps and a "live mirror" for Bitmoji creation, making the app more user-centric and creative.

Snapchat users often start their shopping journey on social channels. 88% of Snapchatters love to shop, 85% discover new products through social ads, and 87% frequently recommend products to friends and family. Snapchatters also significantly influence their networks, with 72% seeking recommendations before purchases. Studies show Snapchatters' purchases are a reflection of their personal style, with 90% agreeing their shopping choices express their identity.

The social media marketing landscape is evolving as platforms adjust their algorithms. Meta has shifted away from news content, impacting publishers' strategies. Reddit's organic referral traffic has surged sevenfold due to its partnership with Google. LinkedIn is seeing higher engagement through newsletters, while Meta and X penalize link posts, leading publishers to explore new opportunities. Ad budgets are shifting from X to Snapchat and Reddit, with notable increases in spending from small and medium-sized businesses.

“Sponsored Snaps” from brands will appear as unread messages in Snapchat's main Chat tab, sitting above messages from a person's contacts until they're acted on. This is the first time Snap will show ads in the most-used part of its app. The app will also start letting advertisers pay to promote places in its Map tab, where Snapchat users can see the whereabouts of their friends.

Meta, Snapchat, and TikTok are teaming up to help detect and remove suicide and self-harm-related content in order to reduce exposure among at-risk users.

Snapchat is enhancing its AI tools for creators. It introduced Easy Lens at the Snap Partner Summit, a feature that converts plain-English descriptions into augmented reality (AR) Lenses using generative AI through Lens Studio. It also announced Body Morph for generating 3D characters and outfits and new functionalities like icon creation and Bitmoji animations.

Social media companies frequently mimic each other's successful features to stay competitive. Platforms are often trend-driven, adopting popular formats to avoid losing relevance. Snapchat has introduced a new vertical video feed that combines its Stories and Spotlight, resembling TikTok's format. This follows Snapchat's past struggle when Instagram copied its Stories feature, leading to a significant growth decline for Snapchat.

AdMockups.com is a free tool for creating mockups of ads on the fly. The tool supports top ad platforms including Facebook, LinkedIn, and Snapchat. Select the platform, then edit the copy and imagery to produce a professional and realistic mock. You can download the mock as a PNG, JPG, or SVG file.

A recent report highlights the significant role Snapchat plays in influencing consumer purchasing decisions, particularly through influencer marketing. According to a survey conducted by eMarketer, a remarkable 85.6% of Snapchat users reported making a purchase after seeing a product showcased by an influencer within the app. This statistic positions Snapchat as the leading platform for driving shopping activity compared to other major social media platforms like TikTok, X (formerly Twitter), and Instagram, with YouTube surprisingly trailing behind despite its well-known creators. The report emphasizes that Snapchat's unique environment fosters a sense of intimacy and trust, which likely contributes to its effectiveness in connecting influencers with consumers. Notably, the survey found that Gen Z shoppers, aged 15 to 26, are particularly responsive to influencer content, with 82% indicating they have made purchases based on such recommendations. In contrast, only 18.8% of baby boomers reported similar behavior, although a noteworthy 40.8% of Gen X shoppers also engaged in creator-driven purchases. Facebook, on the other hand, showed the lowest rate of influencer-driven shopping, which aligns with the platform's challenges in facilitating creator connections and promoting relevant trends. The findings underscore Snapchat's importance as a purchase driver and suggest that brands looking to enhance their marketing strategies should consider collaborating with relevant influencers on the platform, especially to reach younger audiences who are increasingly open to online shopping. Overall, the data reinforces the idea that Snapchat is a powerful tool for brands aiming to leverage influencer marketing to boost sales and engage with consumers effectively.