TYB is a community rewards platform designed to foster connections between brands and their fans, enabling both to thrive together. The platform emphasizes the importance of community engagement, where participation leads to tangible rewards. Brands can create challenges that fans engage with, earning rewards that can be redeemed for discounts at checkout. This model not only incentivizes participation but also enhances brand loyalty. The platform showcases several success stories from various brands that have utilized TYB to enhance their community engagement. For instance, Juneshine reported a 25% increase in the frequency of visits to their tasting rooms by community members. Dieux Skin achieved a remarkable 92% completion rate for product research and development challenges among TYB users, while VADA noted that 90% of their planned production run for a new product was purchased on launch day by TYB community members. Additionally, Topicals experienced an eightfold increase in organic social amplification through TYB compared to other channels. TYB is characterized by its focus on rewarding action, personalizing connections, and measuring loyalty. Brands can design unique experiences that allow fans to form friendships based on shared interests. Fans earn status through their participation and purchases, enabling brands to recognize and reward their most engaged contributors. Customer testimonials highlight the platform's effectiveness in driving brand success. Olamide Olowe, CEO of Topicals, describes TYB as a strategic partner that enhances authentic engagement and loyalty. Babba Rivera, CEO of Ceremonia, emphasizes the importance of building lasting relationships with customers, which TYB facilitates. Forrest Dein, CMO of JuneShine, points out the necessity of owning customer relationships in a cookie-less digital landscape, a need that TYB addresses effectively. Katie Welch, CMO of Rare Beauty, praises TYB for its ability to scale community engagement while maintaining authenticity. Kate Foster Lengyel, CEO of The Outset, notes the platform's understanding of community-driven marketing and its role in fostering brand loyalty. The platform is accessible through an app available for iOS, and TYB encourages brands and fans alike to join and experience the benefits of community engagement. The website also provides options for press inquiries, career opportunities, and newsletters, further enhancing its community-oriented approach.