Most marketing today works by grabbing attention, making you emotional, and turning emotion into action. For this to work, your audience has to trust, like, and relate to you – which is where humor comes into play. One tactic is to make fun of yourself, as IKEA did with a playfully misassembled ad. You can also make extreme and humorous analogies to show how your customer’s life would look without your product. Alternatively, brands can take a bold stance against something in their industry they don’t agree with, as Verizon did with its “one size does not fit all” messaging.

Verizon has refreshed its branding with a vibrant new "V" logo and released a commercial highlighting its updated tagline, "Can you hear me now?" The company also introduced new myHome internet plans, which bundle services like Disney Plus, Netflix, cloud storage, and an optional Walmart Plus subscription.