Vimeo is updating its terms of service to include labeling for AI-generated content. The platform, aiming to boost transparency and trust, will now ask creators to tag videos with 'Includes AI' when content is digitally manipulated. This move highlights the growing need for clarity in distinguishing real from synthetic media amidst increasing AI-related controversies.

Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.