• iFLY, an indoor skydiving brand, increased sales by removing a section of its birthday parties page. Using a scrollmap, the team found that many users never scrolled past the page header or saw the key birthday content. The content that was visible lacked descriptive details and clear benefits of the service. The brand tested removing a CTA section, which made the service details section visible above the fold. This resulted in a 36% increase in conversions and a 47% increase in revenue per customer.

    Hi Impact