Companies are leveraging memecoins, or tokens associated with internet memes, in their go-to-market strategies. These companies are taking advantage of memecoins' established communities by integrating popular memecoins into new products or projects. Examples include the BONKbot trading bot using the $BONK token and $SHIB incorporating its token into an Ethereum L2 called Shibarium. This approach can tap into the established userbase and liquidity of memecoin communities, providing a potential solution to getting initial momentum in a project.