NetLine has released an updated annual analysis of B2B content consumption and demand, drawing from 6.2 million first-party content registrations. User demand for gated B2B content rose 14.3% year-over-year, so marketers shouldn't shy away from it. Brands should give leads some space initially, as users take an average of 31.2 hours to consume content after requesting it. Case studies resonate with high-intent prospects, as these users are 78.5% more likely to pull the trigger on a purchase within the next 12 months.