Kit Kat's new U.S. logo, designed by Sterling Brands, features bulkier, straighter letters with a dark drop shadow that exude an energetic and clean aesthetic, much like a loud snap. The rebrand aims to enhance the brand's iconic 'break' while maintaining the familiar shape and size of the packaging, offering a cleaner and somewhat retro look. This redesign comes as Hershey seeks to boost candy sales amidst consumer cutbacks on discretionary spending.
Mozilla's latest logo features a design that seems to resemble a dinosaur, potentially a nod to its old mascot. The update to the "Moz://a" logo was shared in a blog post, and a new symbol with an eye-like dot was found in some Github code commits, hinting at a possible flag representation. Initially designed by Shepard Fairey and retired in 2012, the original red dinosaur logo seems to have inspired this new homage.