Adobe has integrated the generative AI model Firefly Image 3 into Photoshop, allowing users to generate images directly in the program. It also added the ability to use a reference image with its Generative Fill feature and a new feature to develop backgrounds for generating seamless backdrops, which is helpful for marketing and advertising physical products.

Adobe's recent marketing for Photoshop's AI features, such as “generate background”, has sparked backlash from photographers. The controversy began when Adobe's website suggested users could “skip the photoshoot” by using AI to add or replace backgrounds, which many photographers saw as undermining their profession. Adobe has since removed the contentious language and emphasized that its AI tools are meant to enhance, not replace human creativity. This issue reflects broader tensions between creatives and tech companies over the impact of AI on creative jobs.