• Media companies are expanding into gaming to capture user attention and tap into the $221 billion global gaming market. Netflix offers nearly 100 games, including titles tied to its original series. YouTube introduced "Playables," a collection of over 75 minigames accessible to all users on desktop and mobile without downloads. Sling TV launched "Arcade," which features 10 classic games playable alongside TV content. LinkedIn introduced 3 games designed to foster connections among users playable only with direct connections.