Instagram is testing out new options to enable creators to get feedback on their draft Reels clips before they post them publicly. It's also experimenting with allowing users to share their Reels with a selection of non-followers before posting. These could be helpful ways to get additional feedback on Reels concepts before sending them out.
Reels are Meta's most rapidly growing content type, driving more than 200 billion views per day on Facebook and Instagram. Meta's latest "Reels Performance Playbook" breaks down essential tactics for brands to capitalize on this trend. Covering everything from creative formats to storytelling, the concise guide offers actionable insights for integrating Reels into your marketing strategy.