Rise is a sleep tracker app that stands out in a crowded market because of its new user onboarding. The creators talked to users to guide its onboarding, rather than just throwing ideas at the wall to see what worked. The app's onboarding flow uses storytelling to keep users engaged and prevent exits. The experience is personalized and explains important access requests along the way. It also provides value during onboarding by educating users on their sleep needs and energy peaks and surfaces key selling points right before presenting pricing for the subscription.