This guide explores the role of pricing as a direct lever for revenue in SaaS. It highlights strategies like targeting high gross margins and establishing clear price positioning. The guide examines pricing models from ChatGPT's $20/month flat-rate plan to Stripe's transaction-based pricing and covers tactics such as tiered pricing and the Van Westendorp Price Sensitivity Meter to determine optimal price points. It also recommends continuous experimentation and iteration, sharing examples of how companies like Hubspot adjust pricing based on customer value and willingness to pay.
Data alone is useless without actionable insights. Emilia Korczynska, Head of Marketing at Userpilot, shares her experience with a SaaS demo that failed to allow data manipulation for campaign triggers. She argues that stickiness can't be faked and is a result of how much value users derive from the product. Korczynska suggests focusing on increasing the product's value, making data actionable, and simplifying the UI to enhance user engagement.
An analysis of 1,600 bootstrapped SaaS companies' SEO traffic and strategies driving their growth.