TikTok has quietly launched Whee, a new image-sharing app designed for close friends to share spontaneous moments. It resembles Instagram but with a focus on private sharing. This comes shortly after the company released Notes, another photo-sharing app that targets broader audiences with lifestyle content. With Whee and Notes, TikTok is likely aiming to tap into private sharing trends and expand its eCommerce opportunities.
TikTok has quietly launched a new social media app called Whee, an Instagram alternative with a logo resembling Instagram Threads. Early adopters noticed the logo's familiar looping curved line and gradient colors, raising questions about originality in a crowded market. With numerous social media options, it's uncertain how Whee will distinguish itself or succeed.