• In an innovative effort to encourage more recycling, Coca-Cola's latest campaign depicts the Coke logo as crushed and distorted, mimicking how it would appear on a recycled aluminum can. The campaign aims to motivate consumers to recycle their empty Coke cans and bottles by tapping into the incredible brand recognition of the red-and-white logo, which research shows is recognized by 94% of the world's population.

    Tuesday, April 23, 2024