The most notable strategy secret of Trader Joe's is the brand's willingness to leave money on the table. Its competitors offer online shopping and generate a significant amount of revenue from it, but Trader Joe's chooses not to. This is an intentional choice to prioritize long-term competitive advantage over a commercial opportunity. The brand's core strategic angle comes from its in-store experience, specifically the sense of surprise generated by its rotating selection of quirky products. This has led the brand to be the top grocery store in the U.S. in terms of revenue per square foot.

91% of online consumers in the UK feel overwhelmed by social media ads and 35% have blocked or unfollowed brands due to them. 79% of online shoppers who begin their product searches on retailers' websites or apps typically browse by category, while 65% begin their search using the search bar or filters. Brands should assess their social media campaigns to avoid negative reactions and continuously improve website categorization and search features.