Psych energy is your customers' emotional response as they go through your funnel. It is measured from 0 to 100 and it increases or decreases based on customer interactions. The Psych Energy Framework is useful for determining if you are providing enough positive value to your potential customers before asking something from them. For example, share demos and case studies before asking for personal data to increase the chances of conversion.

Closing calls represent the culmination of a potentially long sales process. Strategic communication and techniques play a vital role in securing commitments from prospects during these calls. This article shares best practices, such as following a structured approach, addressing objections, and building rapport, for confidently guiding prospects towards making purchasing decisions.