Dentsu forecasts ad spend to grow 5% in 2024, for a total of $754.4 billion worldwide. Ad spend during the remaining months is expected to be fueled by a buoyant digital advertising market, the Olympics, and the US election. Digital advertising spending is expected to increase by 7.4% and capture 59.6% of the market this year.
Tuesday, June 4, 2024Reddit has launched a “Reddit ads inspiration library”, which provides an overview of the best-performing ads running on the platform across various verticals. The tool allows users to filter ads by campaign budget, placement, format, industry, or objective. Reddit also announced a beta “AI copywriter” and an image auto-cropper, both designed to simplify the ad creation flow.