Headspace XR is a mixed and virtual reality experience created by Headspace, Meta, and Nexus Studios. It targets Gen Z users to strengthen their mind-body connection and alleviate loneliness. However, like with any innovation or new technology, there’s a danger that this becomes just another complicated distraction.
Tuesday, March 19, 2024The expansion of Headspace's mental health services comes with a new brand identity, evolved illustration style, and updated animations that aim to portray a more professional image. The rebrand was developed in-house in collaboration with Italic Studio. Colophon Foundry created a new proprietary typeface and changed the color scheme - orange still leads, but there is now a supporting palette that prioritizes accessibility.
Headspace refreshed its brand identity with a new typeface and vibrant color palette to balance playfulness with functionality, aiming to make mental healthcare more accessible and engaging. The updated design and unified app experience offer a seamless, personalized spectrum of care, simplifying access to mental healthcare and destigmatizing discussions around mental health.