Lamborghini has rebranded for the first time in two decades as part of a broader shift towards sustainability and decarbonization. The Italian automaker followed the trend of flat, simplified logos but kept the iconic bull logo at the center of a shield and introduced a broader, thinner typeface.

Virgin Wines partnered with Norwich agency Borne for its first major rebrand in 20 years, unveiling a new logo and color palette aimed at highlighting the joy of wine and enhancing perceptions of expertise and quality. The swirling logo, inspired by wine in a glass, features gradient colors representing various wine types and reflects Virgin Wines' commitment to authenticity and premium experiences.

The expansion of Headspace's mental health services comes with a new brand identity, evolved illustration style, and updated animations that aim to portray a more professional image. The rebrand was developed in-house in collaboration with Italic Studio. Colophon Foundry created a new proprietary typeface and changed the color scheme - orange still leads, but there is now a supporting palette that prioritizes accessibility.

Envato's recent rebrand after its acquisition by Shutterstock emphasizes its commitment to empowering creatives worldwide. The new identity includes a fresh logo inspired by the creative spark and dynamic dot. This collaborative rebrand, extending to a revamped website and custom sonic identity, involved Envato's in-house team and external creatives. The redesigned platform aims to enhance user experience and instill a sense of energy and innovation.

The MATIC token is rebranding to POL to align with the Polygon branding. With the AggLayer interoperability solution being the primary point of focus for the Polygon team, POL will be seen as the “AggLayer token” and will allow for staking on multiple chains. MATIC will be automatically migrated to POL on the Polygon PoS chain, but everyone else must use a migration contract.

The rebranding of Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport needs to be clarified, as some passengers are mistakenly heading to San Francisco International Airport (SFO) instead. Since the name change, SFO has recorded several incidents of confusion between the two airports, leading to a legal dispute over trademarks between the two rival hubs. The Port of Oakland has countersued, arguing that SFO itself isn't technically in San Francisco, further complicating the situation.

OpenAI plans to rebrand in 2024, introducing a new logo that employees found lacking in creativity. The company is shifting from a non-profit to a for-profit structure. This rebranding aims to solidify its identity as OpenAI becomes more recognized.

OpenAI plans to rebrand in 2024, introducing a new logo that employees found lacking in creativity. The company is shifting from a non-profit to a for-profit structure. This rebranding aims to solidify its identity as OpenAI becomes more recognized.

Reagan Mackrill, a branding professional, recently shared insights on LinkedIn regarding the rebranding of PayPal, particularly focusing on its new logo and visual identity. He expressed that while some people have criticized the new logo, he believes that the changes made were necessary and beneficial for the brand. Mackrill compared his work on a real estate client's branding refresh to PayPal's rebranding efforts, emphasizing that both involved objective design decisions aimed at improving legibility and adaptability across various platforms. He acknowledged the inherent risks associated with rebranding, noting that while opinions on design can be subjective, the effectiveness of a rebrand should be evaluated based on whether it improves upon the previous identity. Mackrill argued that the new PayPal logo does not deserve the negative feedback it has received, suggesting that it will take time to assess the impact of these changes. The post sparked a lively discussion in the comments section, with various professionals sharing their perspectives. Some agreed with Mackrill, while others expressed skepticism about the effectiveness of the rebranding. Comments ranged from critiques of the logo's design to broader concerns about PayPal's business practices, indicating that opinions on branding can be deeply intertwined with a company's overall reputation and customer experience. Mackrill's post highlights the complexities of branding in a competitive market, where visual identity plays a crucial role in how a company is perceived. The conversation reflects a broader trend in branding discussions, where design choices are often scrutinized not just for their aesthetic value but also for their alignment with a brand's mission and customer expectations.