MrBeast's influence on YouTube can be seen everywhere, from the types of content people make to the brisk editing styles populating all of YouTube's trending content to even the way YouTubers style their video thumbnails. Copycats can be seen all over the platform. While it is unlikely that MrBeast will be dethroned anytime soon, there are signs that people are growing fatigued with sensationalism and are hungry for authenticity and relatability.

This interview with MrBeast's thumbnail creator, Chucky Appleby, discusses tactics for increasing and maximizing performance on YouTube. It emphasizes the significance of trust, consistency, visual clarity, and testing to be successful.

A leaked MrBeast PDF shared on social media reveals how the YouTube creator manages his content teams and ensures viral success. The 37-page document, written informally as a "braindump," highlights key metrics MrBeast cares about, including Click Through Rate, Average View Duration, and Average View Percentage. It explains the impact of thumbnails, titles, and the critical first minute of a video on driving virality. The PDF offers deeper insights into YouTube analytics and provides production advice, such as “never take a No at face value”.