This interview with MrBeast's thumbnail creator, Chucky Appleby, discusses tactics for increasing and maximizing performance on YouTube. It emphasizes the significance of trust, consistency, visual clarity, and testing to be successful.
Monday, March 11, 2024About half of Gen Alphas (ages 10 and younger) stream video content daily. By age 8, most of them are on social media for up to 3 hours a day. 30% of parents said Disney+ is the streaming platform their children use most. 50% said YouTube tops the list of social platforms. 60% of the generation has watched a pro sports event on TV. 47% have watched college sports on TV. The NFL, NBA, MLB, and men’s soccer are the most popular sports among Alphas.
About 24% of people now primarily use social media for online searches. A third accessing the internet solely via mobile phones. Gen Z uses Google 25% less than Gen X, opting more for platforms like TikTok for their searches. YouTube is also increasingly being used like Google, with 57% of people searching for information on it.
Instagram is testing unskippable ads that pause browsing with a countdown timer, a feature reminiscent of YouTube's ad breaks. This test reflects Instagram's transition towards prioritizing video content, aligning with its features like Stories and Reels. The trial, primarily met with user discontent, reveals Meta's plans to increase ad revenue at the possible expense of user experience.
Tubular Labs' report shows a 39% increase in videos longer than 30 seconds on YouTube and a rise in TikTok clips between 1 and 2 minutes. TikTok's “Business and Finance” content is growing, with popular topics including financial tips and Latino business success. Instagram engagement is up due to more AI-recommended content, while Facebook video uploads have increased, driven by the rise of Reels and repurposed TikTok content.