• About half of Gen Alphas (ages 10 and younger) stream video content daily. By age 8, most of them are on social media for up to 3 hours a day. 30% of parents said Disney+ is the streaming platform their children use most. 50% said YouTube tops the list of social platforms. 60% of the generation has watched a pro sports event on TV. 47% have watched college sports on TV. The NFL, NBA, MLB, and men’s soccer are the most popular sports among Alphas.

    Thursday, April 4, 2024