OpenAI plans to meet with Hollywood studios, talent agencies, and media executives to show the potential of its Sora software this week. Sora will likely be released to the public later this year. The model could potentially upend the way movies are made. OpenAI will likely follow its strategy of working in collaboration with the industry through a process of iterative deployment to ensure safe implementation.

OpenAI is pitching its video generation tool Sora to a number of Hollywood studios, talent agencies, and media executives.

This project aims to reproduce OpenAI’s text-to-video model Sora. It is currently building out the basic components and searching for interested open-source contributors to assist.

AI advancements like OpenAI's Sora and other platforms are enhancing video production, potentially streamlining Hollywood's expensive and complex filmmaking process. These tools raise questions about the future of creative roles and the industry's ability to adapt to AI's increasing capabilities in scripting, scoring, and editing films. Hollywood faces a paradigm shift akin to the music industry's digital transformation, with a mix of optimism and concern for the impact on traditional filmmaking.

An article from a former OpenAI scientist about Sora and the potential costs of generating videos.

A compilation of Sora content generated from visual artists, designers, creative directors, and filmmakers.

OpenAI's Sora model for AI-generated video builds on diffusion models instead of operating on raw pixels. It works in a compressed 'latent space' and uses the Transformer architecture. Like with large language models, throwing more compute at Sora yields better results. Sora is good enough for real-world use, but it is expensive as the inference cost could require hundreds of thousands of GPUs at its peak.

Toys R Us created the first brand film to use OpenAI's new text-to-video tool Sora. The tool, which is currently only available to alpha testers, can generate up to one-minute-long videos based on text prompts. Sora allowed the content to be produced in just a few weeks, in time to premiere at Cannes Lions.

Toys “R” Us partnered with ad agency Native Foreign to create a brand film using OpenAI's text-to-video tool Sora. The film uses AI-generated video clips to tell the story of the company's founder. Sora, which was introduced in February, is still not yet available to the public. The video required quite a bit of human post-production work to put together, showing that Sora is not yet a turnkey solution for instantly usable clips. The video, as well as behind-the-scenes footage showing how it was made, is available in the article.