AI advancements like OpenAI's Sora and other platforms are enhancing video production, potentially streamlining Hollywood's expensive and complex filmmaking process. These tools raise questions about the future of creative roles and the industry's ability to adapt to AI's increasing capabilities in scripting, scoring, and editing films. Hollywood faces a paradigm shift akin to the music industry's digital transformation, with a mix of optimism and concern for the impact on traditional filmmaking.

Despite minimal marketing spend, F1 experienced a recent surge in popularity and revenue, partly due to its Netflix docuseries Drive to Survive, which ignited organic global interest in the sport.

Airbnb's Icons is a new collection of experiences hosted by big names in music, film, television, arts, sports, and more. Current entertainment-focused Icons include a floating replica of the house from 'Up', a night in a VIP lounge with Kevin Hart, and a living room performance from Doja Cat. The experiences are all priced at under $100 per guest. Only a limited number of requests will be selected for each experience via a lottery. Airbnb also rolled out other new features this week, including the ability for groups of guests to more easily book trips together.

Apple will soon begin basing pay on how a series or movie performs. Talent would receive bonuses on a points system, with the size of the bonuses being based on the number of people who signed up for Apple TV+ to watch, how much time they spent viewing, and the cost of the program relative to the size of its audience. Netflix and Amazon have also spent months developing plans for performance-based compensation, but neither have gone public yet with their models. Streaming services are becoming increasingly more transparent - the practice will make it easier to tie pay to performance.

Netflix's first major redesign in a decade replaces the left-hand menu with a horizontal menu bar. Users can now hover over individual tiles for a beat to trigger a clip from a show or movie along with a text description and more information about it. The "New and Popular" and "My List" tabs are gone, the "Discover" feature has been made more prominent, and navigation has been simplified to adapt to a new streaming landscape that includes live sports and games. Netflix is testing the latest app version with a few subscribers before making it available.

Netflix is set to open Netflix House, an immersive retail and entertainment venue based on its hit series, at King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas. The venue will offer experiences that feature sets, games, restaurants, and shops inspired by shows like Bridgerton and Squid Game. The location will span over 100,000 square feet and the experiences will rotate year-round. Opening in 2025, the concept aims to bring Netflix's beloved stories to life in new and ever-changing ways.

Netflix is launching Netflix House, an experiential retail activation, to revive mall foot traffic and engage consumers with its programming. The first locations will open next year in Pennsylvania and Texas malls, offering immersive experiences, retail therapy, and themed food and drink based on popular Netflix series. Netflix hopes to build deeper connections with viewers by providing unique, updated experiences tied to franchises like Stranger Things and Bridgerton.

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Anime has become a multi-billion dollar industry. It is driving pop culture today. The estimated total market size, accounting for anime, comics, and games, is estimated to be more than $50 billion. Anime is where the future of creation and play is happening and it will likely become one of the dominant formats through which we consume and engage with content.