Meta showed off a brief demo of how users will eventually be able to connect their accounts to the fediverse during the FediForum conference on Tuesday. The company's integration will let users share their posts across different platforms through Threads. It currently allows users to post to other services that interoperate through ActivityPub, but they can't view replies and can only see the likes they get, a fact Meta is working hard to change. A video showing how the integration currently works is available in the article.
Wednesday, March 20, 2024Meta's Threads has introduced developer documentation and a sign-up sheet for interested parties ahead of its API's public launch planned for June. The documentation details the API's current limitations and endpoints. Developers can use the API to track analytics and publish posts and media, among other things. Threads accounts are limited to 250 API-published posts and 1,000 replies every 24 hours, with a text post limit of 500 characters.
Meta's Threads has introduced developer documentation and a sign-up sheet for interested parties ahead of its API's public launch planned for June. The documentation details the API's current limitations and endpoints. Developers can use the API to track analytics and publish posts and media, among other things. Threads accounts are limited to 250 API-published posts and 1,000 replies every 24 hours, with a text post limit of 500 characters.
Meta's Threads has introduced developer documentation and a sign-up sheet for interested parties ahead of its API's public launch planned for June. The documentation details the API's current limitations and endpoints. Developers can use the API to track analytics and publish posts and media, among other things. Threads accounts are limited to 250 API-published posts and 1,000 replies every 24 hours, with a text post limit of 500 characters.
Threads has reached more than 175 million monthly active users. Launched on the App Store last year on July 5, the app is still growing steadily. Meta hasn't shared daily user numbers, suggesting that Threads is getting a lot of traffic from people who have yet to become regular users. Much of the app's growth is still coming from it being promoted inside Instagram. Meta is considering turning on ads in Threads sometime next year.
Threads has cultivated positive user communities around interests like literature and sports. The absence of ads has given marketers and brands a window to build organic presence. Meta has been focused on growth over monetization, adding features like an API for automated content publishing and expanding integration with the decentralized fediverse.
Threads now has analytics, post scheduling, and drafts. The analytics feature provides metrics like view counts, interaction insights, follower growth, and audience demographics. Users can now schedule posts directly in the desktop app and save up to 100 drafts for future posting.
Multiple developers and reverse engineers have uncovered references to ad products in the Threads app's code, including the word “ads” itself, as well as references to sponsored items and ads configuration. However, Instagram says it's not testing ads in the app and has no immediate plans to monetize. The head of Instagram stated in April that Meta definitely plans to bring ads to Threads eventually, but Zuckerberg himself has said the team must first focus on retention and improving the basics.