In a recent earnings call, Reddit CEO Steve Huffman suggested that certain subreddits might be paywalled to boost revenue post-IPO. The platform has stayed notably consistent over the years, lacking the excessive monetization found on other social media sites, but recently the site has aggressively pursued new revenue sources. The most controversial change was to hike up its API fees, which many third-party apps couldn't afford, and more recently the company signed a licensing deal with OpenAI.

Multiple developers and reverse engineers have uncovered references to ad products in the Threads app's code, including the word “ads” itself, as well as references to sponsored items and ads configuration. However, Instagram says it's not testing ads in the app and has no immediate plans to monetize. The head of Instagram stated in April that Meta definitely plans to bring ads to Threads eventually, but Zuckerberg himself has said the team must first focus on retention and improving the basics.

TikTok is expanding its subscription option to non-live creators. This allows more users to build an audience of paying subscribers in the app. Creators can customize their subscription packages to offer three different tiers, selecting benefits such as private communication channels and exclusive content. Eligible creators have to be 18 years or older and have an account in good standing with 10K+ followers and 100K+ video views in the past calendar month.