71 social media post templates that can help streamline the content creation process, ensuring visually appealing and consistent posts across multiple platforms. Covering Instagram, Facebook, LinkedIn, TikTok, and more, these templates help maintain brand cohesion and engage audiences effectively.
Meta is refocusing Facebook to appeal to young adults by shifting the platform towards recommendations rather than posts from friends. It is focusing on attracting the next generation of social media consumers. The company is using AI to improve recommendations for Reels and the feed.
Social shopping is growing but not as quickly in Western markets as it has in China, where Douyin saw $375 billion in sales in 2023. TikTok, in comparison, generated $4 billion in in-app spending last year. Facebook leads in driving social shopping behavior, but Snapchat and Reddit have higher purchase rates among their engaged users. Short-form videos are currently the most influential content type in social commerce, though security and trust issues continue to pose challenges for social shopping adoption.