Instagram is seeing more and more personal engagement migrating to private chats as users stop posting to the main feed. It has been enhancing the usage of messaging as the key connective element in the app. Users can now edit messages up to 15 minutes after sending, pin up to three chats for easy access, and toggle read receipts.
Tuesday, March 5, 2024This article looks at how 3 Indonesian creators grew their Instagram Subscriptions. Offer exclusive and consistent content tailored to your audience's interests and preferences. This is key to building and maintaining a close-knit community with your followers. Instagram Stories and Live are the 2 most popular content formats used by the 3 creators. They post anywhere from 5-7 Stories per day and go live 2X a week. Their fans prefer fast-paced updates on what's going on in their lives. Creators need to identify a content plan that works best for their communities.
Mike Krieger, one of the co-founders of Instagram, is Anthropic's new chief product officer. Krieger spent the last few years working on an AI news-reading app that was recently acquired by Yahoo. His background in developing intuitive products and user experiences will be invaluable for Anthropic as it creates new ways for people to interact with its AI chatbot Claude.
71 social media post templates that can help streamline the content creation process, ensuring visually appealing and consistent posts across multiple platforms. Covering Instagram, Facebook, LinkedIn, TikTok, and more, these templates help maintain brand cohesion and engage audiences effectively.
Creators can now display key metrics to brand accounts on Instagram, including total follower count, accounts reached, and accounts engaged over the past 30 days. This allows brands to directly message interested creators or explore similar ones based on the insights provided.
Contrary to the belief that modern audiences have shorter attention spans, videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023. New research from Emplifi shows that Instagram Reels and TikTok videos remain key drivers of brand engagement. While Instagram leads in median video views, TikTok has been closing the gap, indicating that audiences on both platforms are receptive to longer content.
After years of contentious relationships with academic researchers, Meta is opening a small pilot program that will allow a handful of them to access Instagram data in order to study the app's effect on the well-being of teens and young adults. Documents released by a whistleblower in 2021 showed that the company's own research has repeatedly found that Instagram can harm teenagers, especially teenage girls. Some are skeptical about how helpful Meta's pilot program will be, since the tech giant has ultimate control over the data that is handed over, but many agree it's a small step in the right direction.
Meta and the Center for Open Science launched a pilot program to give researchers unprecedented access to Instagram user data. It aims to explore the impact of social media on teen well-being. The program will study Instagram's effects on teen social and emotional health across various contexts and regions. Meta will provide a User Guide with data details in August.
Marketers should reconsider posting campaign assets on Instagram, as overuse often causes significant drops in reach and engagement that take months to recover. They should instead assess Instagram performance before, during, and after a campaign to understand the impact. Prioritizing aesthetics over performance can lead to diminished visibility and less interaction. Thoughtful upper-funnel marketing is important. Social teams should gather data to avoid these issues.
The McDonald's Instagram account was recently hacked and used to promote a scam involving a Solana-based token, which quickly led to a rug pull.
Reposting Reels to Stories can slightly increase reach. Collab Posts perform better when initiated by the account with a larger following. Be mindful of follower preferences to avoid annoying them with repetitive content. While these strategies won't dramatically boost reach, they can refine content tactics.