71 social media post templates that can help streamline the content creation process, ensuring visually appealing and consistent posts across multiple platforms. Covering Instagram, Facebook, LinkedIn, TikTok, and more, these templates help maintain brand cohesion and engage audiences effectively.

Fullfunnel.io created a new account-based marketing strategy to reach new clients via LinkedIn. This involved deep customer research, identifying specific prospects, and then developing the content and marketing material to reach those individuals. The team began with a small test to validate the channel. It resulted in 5 valuable connections, re-engagement with one sales opportunity, and $375K for the client.

It's ideal to post on LinkedIn 2-3 times per week, spending 15 minutes engaging with replies before spending another 15 minutes interacting with other people's posts. Vary your post formats, as using the same one repeatedly can reduce your reach by 30%. Post new content between 10 am and noon, or when your followers tend to be online. LinkedIn determines how valuable the post is and whether or not to show it on other people's feeds during the first hour after you post.

LinkedIn's algorithm tends to favor posts made directly on the platform, so avoiding third-party tools and limiting edits within the first hour can help maintain visibility. Keeping hashtags under 5 and tagging only those likely to engage quickly can prevent the algorithm from throttling posts. Including captions in videos and using vertical formats can further boost engagement and visibility.